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Logo Design
Creating Identities for Business
I have branding experience in a variety of roles: I've designed a number of logos while freelancing that turned into full branding campaigns. I've also worked branding from the inside, working for internal design departments. During my time in agency work as a senior designer, an art director asked me to police branding for Qwest, our major telecom client. From yet another angle, I have worked with external design firms that provided graphic standards guides and asked me to execute new designs within the branding framework.
With all of that said, each logo below is my own design.
DELANEY CONSULTING
A human resources consultant helping businesses with establishing programs, presenting packages to employees, and taking on writing assignments for HR departments.
PATHFINDER INTERNATIONAL 50TH ANNIVERSARY
An international non-profit that has worked to increase access to sexual health information and treatment, reproductive rights, and support for healthy pregnancies.
EMBRYO DONATION PROGRAM
An identity I designed for RESOLVE, the National Infertility Association, and their Embryo Donation program.
E COMMONS WEB PORTAL
A logo for Harvard Medical School representing the eCommons web portal. This site was billed as a web common area with resources for the full span of the Harvard medical community, including doctors, students, lab technicians, and research scientists.
CONNECTED VEHICLES TECHNOLOGY CHALLENGE
Presented through the Challenge.gov website, the US DOT was inviting tech problem-solvers and innovators to develop new applications, devices, products, services, and business solutions—any operational concept based on DSRC technology. The idea for me was that the graphic mark should reflect the vision behind innovative technologies in areas like autonomous vehicles, driver alert systems, and vehicle-to-vehicle communication.
COMMUNITY OF PRACTICE
Logo design for the Community of Practice microsite, falling under the Federal Highway Administration. It branded the site as a community space for transportation liaisons that interacted with certain government agencies. I designed the logo to transmit the ideas of resource, connection, and environment to the transportation community involved.
GAMES PEOPLE PLAY
Logo for the a retail store in Harvard Square, Cambridge, that sold board games, role-playing games, and acessories. Portfolio piece.
FARREN COMPANY​
Branding for a large construction company that builds homes and does general contracting.
AMY'S HOUSECLEANING​
Logo for a housecleaning business that targeted upscale neighborhoods and towns.
SPINDRIFT HEDGE FUND
Brand for the Spindrift hedge fund managed by Wellington Management Company, LLP.
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