Direct Marketing
Qwest—Designed to Sell
PreVision Marketing was a firm that excelled in direct marketing and advertising. The examples that follow show work I did with the creative and art directors to help create and/or extend brands. I was working within client brand standards and under the creative direction given to me by the team. Sometimes choosing images, other times executing concepts roughed out by art directors (on the whole piece or perhaps just the interior text and layout). It was a fruitful time to learn from top creatives while contributing to the effectiveness of
each piece.
QWEST E-SOLUTIONS PROGRAM
A multi-piece program mailed to new and existing clients that sold web hosting services. We hoped to target businesses frustrated with the lack of speed on websites that were heavy with transaction processing and general e-business.
HOMEPAGE
LANDING PAGE AND MOBILE
QWEST E-SOLUTIONS PROGRAM
A The 2-Line CustomChoice program was marketed to existing clients that might want to add a phone line or pursue other choices within Premier Circle services. This design is one in a series of envelopes, letters, and tri-folded brochures that sold a variety of Qwest broadband services.
QWEST CONNECTED HOME
Qwest Connected Home was an acquisition campaign that included this tri-folded brochure, sent with a letter and envelope.
COVER
TRI-FOLD INTERIOR PAGES
LANDING PAGE
QWEST CHOICE
Qwest Choice Online was a project that sold the various levels available for DSL service from the telecom/broadband company, that at the time provided service in 15 states. The cover (faded back) was designed by the art director, which he handed off to me. He instructed me to finish the rest of the design. Shown below are the unfolded, inside pages and the back of the marketing mailpiece.
iDine and United—A Partnership of Two Big Brands
DIRECT MARKETING – iDINE
iDine was a club that gave you a 20% discount at participating restaurants after meeting a minimum of dining points.
iDine partnered with United, earning a user dining points for miles flown. The Million Miles campaign is a three panel, folded mailer adopting aspects of the United branding, spreading the news about the partnership and the benefits of an iDine membership. Below/left is the front and back of the mailer and to the right is the unfolded interior panels.
